Tower 28 Swipe Serum Concealer - Hydrating Medium-to-Full Coverage (Shade 10.0 NoHo)

Meet Tower 28 Swipe Serum Concealer — a hydrating concealer that glides on like a serum while delivering medium-to-buildable coverage to address dark circles, redness, and blemishes. Shade 10.0 NoHo offers a tan neutral undertone that blends with many mid-range complexions for a natural finish.

Key benefits and features

• Hydration from hyaluronic acid keeps skin comfortable and reduces dry patches.
• Centella asiatica provides a soothing feel for sensitive or irritated areas.
• Pigments coated in lysine support a smoother look and may help minimize visible texture on the surface.
• Non-comedogenic formula designed for sensitive or blemish-prone skin while delivering natural-looking coverage.

Texture, wear, and finish

• Glides on smoothly and blends with fingers, brush, or sponge for customizable coverage.
• Medium-to-full buildable coverage that looks natural and skin-like, not heavy.
• Pairs well with GetSet Powder for longer wear without drying out.

How to use for best results

• Swipe directly with the applicator to cover dark circles and spots.
• Lightly tap or blend to achieve seamless integration with your skin tone.
• For under-eye brightening, try one shade lighter than your complexion when appropriate.

Who might love Swipe Serum Concealer? It’s designed for those who want a hydrating concealer that moves with the skin and looks natural, with skincare-backed ingredients that don’t overpower the makeup. The formula is crafted around real skin needs and aims to deliver a balanced, comfortable wear.