Urban Decay 24/7 Glide-On Lip Pencil in Liar - Mauve Nude | Waterproof, Long-Wearing Lip Liner

Meet a lip liner that blends luxury with staying power

Urban Decay’s 24/7 Glide-On Lip Pencil in Liar (mauve nude) glides on with a creamy, cushiony feel and leaves a precise, pigment-rich line. It’s designed to prime lips so lipstick, gloss, and color last longer and feather less along the edges. This waterproof formula isn’t just a line—it’s a barrier against fade and bleed, built to perform through real-life moments.

From the moment you ease it onto your lips, you’ll notice a moisturizing balance. The pencil stays comfortable rather than drying or cakey, thanks to a nourishing blend that includes vitamin E, jojoba oil, and cottonseed oil. Reapply with confidence, knowing your lips receive moisture and care with every stroke. And because this is a cruelty-free formula, you can feel good about the makeup ritual as you refine your look.

What makes this lip pencil stand out

• Prime and define: creates a smooth base for longer-lasting lipstick, gloss, and color.
• Stays put: designed to resist transfer during daily activities like eating and talking.
• Moisturizing feel: creamy, non-drying texture nourishes lips with vitamin E, jojoba oil, and cottonseed oil.
• Feather- and bleed-resistant color: shades are formulated to hold pigment in place and maintain a clean lip line.
• Shade versatility: Liar is a mauve nude that pairs with many lipstick or gloss looks.

• Pro tips for ultra-long wear: outline outer lips with a clear lip pencil (Ozone) before filling in with a matching shade.
• Pair with your favorite lipstick to extend wear and reduce touch-ups throughout the day.

How to use for best results

1. For ultra-long wear, first line the outside of your lips with a clear lip pencil (Ozone).
2. Fill in lips completely with a shade that matches your lipstick to lock in color.
3. Reapply as needed to refresh the line and moisture.

While results can vary with lifestyle and products layered over it, many find this lip pencil pairs beautifully with their favorite lipstick or gloss for a polished finish. A practical, high-contrast shade like Liar helps you define your lips with confidence without sacrificing comfort or care.