wet n wild Prime Focus Clingy Serum Primer – Hydrating & Brightening with 5% Niacinamide & 8% Glycerin | 16-Hour Dewy Finish | Cruelty-Free

Meet Prime Focus Clingy Serum Primer

From Wet n Wild, this hydrating primer helps create a luminous base while preparing your skin for makeup. The formula blends 5% niacinamide with 8% glycerin to brighten and lock in moisture, delivering a dewy look that reads as healthy skin on real days and real nights.

Texture is lightweight and silky, gliding on easily without a sticky feel. When blended, it leaves a soft veil that catches light and helps makeup apply smoothly over pores and texture—without masking your natural glow.

Key benefits at a glance

• Brightening Boost: 5% niacinamide helps even tone and enhance radiance.
• Deep Hydration: 8% glycerin draws moisture to the surface for a plump feel.
• Long-Lasting Wear: Up to 16 hours of wear to keep your base looking fresh.
• Skin-Loving Formula: Nourishing ingredients support a healthier-looking complexion over time.
• Cruelty-Free: Not tested on animals, aligning with ethical beauty choices.

How to use for best results

• Start with clean, moisturized skin.
• Apply a thin layer of Prime Focus, focusing on the center of the face.
• Wait about a minute to set before applying foundation.
• Finish with your usual makeup routine for a dewy finish.

Real-world scenarios

• Daily glow: Achieve a hydrated, lit-from-within look for work or errands.
• Event-ready skin: A smooth, dewy base that lasts through photos and warmth.
• Combo skin support: Lightweight formula that layers well with moisturizers and foundations.

With over four decades of trend-forward innovations, Wet n Wild remains a trusted beauty partner—offering expressive options that are accessible for everyday use. Explore a gleaming canvas that supports your imagination without breaking the budget.