ALURAM

Meet ALURAM Volumizing Shampoo, a gentle cleanser designed to bring lightweight body and movement to hair without weighing it down. Suitable for all hair types, it creates a clean, buoyant base that supports natural texture and shine from root to tip. The formula blends...

Hydration at the core ALURAM Coconut Water Leave-In Conditioner is a lightweight, spray-on treatment that delivers immediate moisture without weighing hair down. The 8 fl oz bottle fits into daily routines, offering a simple step after washing to soften strands, reduce frizz, and prep...

Experience salon-grade cleansing at home ALURAM Coconut Water Moisturizing Shampoo is crafted for both men and women who crave clean, hydrated hair. Designed for medium to coarse textures and color-treated strands, this formula delivers moisture, softness, and subtle shine with every wash. It pairs...

Clean Hydration for Every Strand Meet ALURAM Coconut Water Daily Conditioner, a silicone-free formula designed for both men and women who value healthy, vibrant hair. Infused with coconut water, essential fatty acids, and nourishing oils, this conditioner aims to deliver lightweight moisture without weighing...

Experience a mirror-like finish with anti-frizz confidence ALURAM High Shine Anti-Frizz Blowout Spray is a heat activated styling mist designed to elevate your blowout with radiant shine and a controlled, polished finish. The formula is lightweight and coconut water based, delivering hydrating care without...

Protect, Detangle, and Style with One Lightweight Mist ALURAM Heat Defense Mist is a lightweight, nourishing spray designed to shield hair from heat while detangling and boosting manageability for all hair types. Used during styling, it protects against heat up to 450°F, helping maintain...

Radiant, Buildable Glow with Nourishing HydrationAluram Golden Glow Lotion blends a lightweight, skin-loving formula with a pinch of natural sunless tanning. Enriched with Squalane and Watermelon Seed Oil, it nourishes skin while delivering a warm, natural-looking glow. The result is soft, even radiance that...

Meet ALURAM Root Boost Designed to lift at the roots, this lightweight spray creates natural-looking volume without weighing hair down. It’s ideal for fine to medium hair that wants bounce, body, and a touch of polish from morning to night. Key benefits at a...

Lightweight lift for all hair types Experience weightless moisture with ALURAM Volumizing Conditioner. Infused with coconut water, this conditioner aims to add natural body and movement without weighing hair down, leaving strands feeling soft and looking subtly shinier after every wash. Smart botanicals for...

ALURAM Curl Foam is a lightweight styling foam designed to define curls while keeping them soft, bouncy, and easy to manage. Packaged in a 7 fl oz bottle, it fits into daily routines and travel setups for curl care on the go. Key benefits...

Define, hydrate, and enhance curls with ALURAM Curl Cream ALURAM Curl Cream is crafted to support natural curl patterns without weighing hair down. Its balanced blend focuses on moisture, control, and movement, so you can enjoy curls that feel soft, resilient, and easy to...

Gentle, lightweight hydration for curls ALURAM Curl Conditioner is a silicone-free formula designed to refresh curly hair with a weightless touch. It aims to deliver soft, defined curls without heaviness, offering a refreshing alternative to heavier conditioners. Each wash invites a sense of lightness...

Overview Meet ALURAM Curl Shampoo, a clarifying cleanse designed to support curly hair that needs lightweight hydration. The coconut water base helps curls maintain bounce without weighing strands down, while a nutrient-rich blend works to restore softness and natural shine. This formula is crafted...

ALURAM Coconut Water Purple Shampoo Maintain cool-toned color with a color depositing purple shampoo that nourishes as it neutralizes brass. Built around coconut water, this formula delivers nourishment, hydration, and a healthy-looking shine with every wash, making it a practical addition to a color...

ALURAM Coconut Water Volumizing Foam: Feather-Light Volume in a Lightweight, Flexible Hold Experience a whisper of lift with ALURAM Coconut Water Volumizing Foam. This feather-light foam adds breathable volume to hair, elevating natural texture without weighing strands down. The result is a day where...

Elevate Your Hair Routine with ALURAM Coconut Water Smoothing Cream Meet a silky styling cream crafted to tame frizz, boost shine, and add weightless polish to your hair. The formula blends hydrating coconut water with nourishing oils to create a soft, manageable feel that...

Meet ALURAM Coconut Water Shine SerumExperience a feather-light formula designed to lift shine and tame frizz across every strand. The blend of coconut water and jojoba oil delivers a silky, hydrated feel that enhances natural gloss without weighing hair down. Safe for color-treated hair...

Experience a Mirror-Like Shine with ALURAM High Shine Glossing Treatment When you want hair that glows with health and moves with light, this glossing treatment delivers a radiant, weightless finish. ALURAM’s exclusive Tri-Gloss Shine Complex blends lactic acid, hibiscus extract, and coconut oil to...

Lightweight volume that moves with youALURAM Volumizing Shampoo offers a gentle, non-drying cleanse that helps hair feel fuller and more buoyant from root to tip. A rich, airy lather nourishes without heaviness, letting natural texture shine while making styling easier each day.What makes it...

Experience Clean Hydration with ALURAM Coconut Water Moisturizing ShampooGently cleanse while delivering a boost of natural moisture for hair that feels refreshed after every wash. This formula blends coconut water with nourishing oils to help strands feel hydrated and look vibrant, without sacrificing everyday...