Elevate your everyday complexion with e.l.f. Soft Glam Satin Foundation Strike the balance between a natural look and a refined finish with this long-wearing foundation. The breathable liquid formula is designed to glide on smoothly, delivering a medium, buildable coverage that enhances your skin’s...

A satin-soft foundation that builds with you Meet e.l.f. Soft Glam Foundation, a long-wearing liquid that glides on with a breathable satin finish. It delivers medium, buildable coverage that enhances your natural texture without looking heavy, cakey, or mask-like. The formula is infused with...

Meet e.l.f. Soft Glam Satin Foundation, a long-wearing formula that hits the sweet spot between full coverage and a barely there look. The satin finish pairs with medium, buildable coverage to create a natural, lit-from-within glow that lasts through the day.Formulated with 1% Hydrating...

Meet a breathable, satin-finish foundatione.l.f. Soft Glam Satin Foundation is designed to deliver a comfortable, long-wearing complexion with medium buildable coverage. It blends into the skin to create a smooth, satin-like finish without looking heavy or cakey, so you can adjust coverage from natural...

Experience radiant lips with e.l.f. Sun Boss Gloss SPF 25, a pigmented lip gloss that blends mineral sun protection with a high-shine finish. The formula coats lips with mineral SPF 25 while delivering buildable color designed to complement a range of skin tones. Infused...

Create a laminated brow look at home With the clear-drying e.l.f. Brow Laminating Gel, you can achieve a polished, laminated brow effect without a salon appointment. The formula is designed to feel lightweight on the brow while delivering a visible lift and definition. It...

Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer. The formula delivers a smooth, creamy base with a non-greasy feel, designed to support a wide range of eye looks from subtle to bold. By providing a...

Glossier, plump-looking lips with a soothing touch Elevate your everyday lip routine with e.l.f. Lip Plumping Gloss in the shade Sweet Talker. This high-gloss formula delivers a sheer wash of color paired with a noticeable, yet comfortable, plump‑up sensation. Expect lips that reflect light...

Meet the e.l.f. Lip Plumping Gloss in Chocolate Glaze, a high shine lip gloss that blends instant fullness with soothing hydration in a compact 0.1 fl oz tube. This glide-on formula is designed for easy, everyday wear and pairs well with your existing lip...

e.l.f. Lip Plumping Gloss in Petal Press: a high-shine, sheer color with hydrating comfort This moisturizing gloss glides on for a glassy finish, delivering a subtle wash of color while helping lips look fuller and brighter with every swipe. What makes it appealing: a...

Discover a featherweight, deeply nourishing daily moisturizer The e.l.f. SKIN Holy Hydration Daily Moisturizer brings a balance of hydration and ease to your skincare routine. In a light, creamy texture, this formula is designed to absorb quickly without leaving a heavy feel, helping your...

Design that supports advanced makeup techniques The e.l.f. Ultimate Blending Brush is crafted for a refined, professional feel. Its large dome-shaped head plus densely packed bristles glide across the skin, reaching delicate curves and deeper contours with ease. As you blend, you’ll feel controlled...

Meet the new Camo Liquid Bronzer & Contour Elevate your makeup routine with a pigment-packed liquid bronzer and contour hybrid designed to add warmth and definition with a natural finish. The formula blends smoothly, leaving a sun-kissed look that feels lightweight on the skin....

Meet the e.l.f. Flawless Face Brush This synthetic, soft brush is designed to help you create a natural look with ease. Its two-sided design gives you both broad powder placement and precise blush or bronzer work, while the slight point helps you target lines...

A velvet-soft eye that lasts from morning to night e.l.f. Liquid Velvet Eyeshadow in Apricrush blends a rich pigment with a diffused, soft-matte finish. The formula starts as a smooth liquid for effortless blending and dries into a powdery veil that stays visible without...

Soft, Pigmented Color in a Cloud-Soft Matte Meet a velvety liquid-to-powder formula designed to deliver bold pigment with a diffused, soft-matte edge. The Extra Toasted shade warms the eyelid with a nuanced glow that reads sophisticated from desk to dinner. This isn’t a heavy...

Feathered, natural brows with precision you can see and feel Meet the e.l.f. Micro-Fine Brow Pencil, a precision tool designed around the smallest-ever 1mm tip and a dual-ended build. The creamy pigment glides on smoothly, letting you sculpt both brow tips and tails for...

Experience soft, smoldering eyes with e.l.f. Liquid Velvet Eyeshadow, a velvety liquid-to-powder formula that diffuses color into a soft-matte finish. The pigment-rich base blends effortlessly, while the lightweight feel stays comfortable from dawn to dusk. What it is: This liquid-to-powder shadow delivers high-pigment color...

Meet your new makeup base Elevate your skin prep with the e.l.f. Hydrating Face Primer. This lightweight formula glides on smoothly, creating a hydrated canvas that helps makeup apply evenly and stay put through the day. Designed to feel breathable on the skin, it...

Meet your new brow essential The e.l.f. Micro-Fine Brow Pencil is a precision tool designed to help you define brows with a feathered, natural finish. The creamy pigment glides on smoothly, allowing you to build soft, hair-like strokes without heaviness. This pencil is available...