Elevate your eye look with e.l.f. Liquid Metallic Eyeshadow in the shade Supernova, a pearl-packed formula designed to deliver a reflective, multi-dimensional finish. The Amethyst purple base is enhanced by light blue and lavender shimmer, creating a luminous effect that catches the light from...

Experience an island-inspired glow with every application Meet the e.l.f. Putty Blush in Tahiti—a lightweight, cream-to-powder formula that feels velvety on the skin. It starts as a smooth putty and melts into a soft, semi-matte powder, delivering a natural-looking flush that catches the light...

Discover the No Budge Shadow StickThe e.l.f. No Budge Shadow Stick is a creamy, highly pigmented metallic shadow that glides on with ease and stays put. It offers buildable color and versatile use for looks ranging from everyday shimmer to bold drama. Available in...

Overview Discover the updated e.l.f. No Budge Shadow Stick in a velvety matte finish. This collection brings eight highly pigmented shades inspired by retro ’70s palettes, designed to be worn as a creamy eyeshadow or defined eyeliner. The formula glides on smoothly, then settles...

Amped-Up Eye Look in One Swipe Meet Meteor, a bronze shade packed with reflective pearls that deliver a high-shine, multi-dimensional finish. The formula is a gel-based liquid eyeshadow designed to dry quickly, giving you bold metallic payoff with a single sweep, yet comfortable enough...

Meet No Budge Shadow Stick Turn heads with a creamy, metallic formula that glides on effortlessly and stays put. e.l.f.'s No Budge Shadow Stick is designed for easy, versatile eye makeup that can go from day to night in minutes. The finish is rich...

Overview Introducing the e.l.f. Liquid Eyeliner in Charcoal, a high-pigment formula designed for an easy glide and precise definition. The rich color applies smoothly and dries to a durable finish that resists smudging, so you can enjoy crisp lines from morning light to evening...

Meet the e.l.f. Liquid Eyeliner, a high-pigment liquid formula that glides on with minimal tugging and delivers a bold, jet-black finish. The color reads true on most skin tones and stays defined from morning coffee to evening plans, thanks to a long-lasting, smudge-proof formula....

Introducing the e.l.f. Instant Lift Brow Pencil, a dual ended tool designed for brows that look naturally defined. The combination of a precise tip and a shaping spoolie gives you flexible control, so you can sketch hair like strokes or softly fill sparse areas....

Meet the e.l.f. Instant Lift Brow Pencil This dual‑ended tool blends a retractable brow pencil with a convenient spoolie, delivering shape, definition, and fill in one compact duo. The result? brows that look naturally refined, with subtle fullness and precise lines that can elevate...

What is the e.l.f. SKIN Holy Hydration! Daily Cleanser Meet a gel-based foaming cleanser designed to wash away excess oil, impurities, and makeup without stripping the skin. The formula starts as a lightweight gel and blooms into a silky foam that rinses clean, leaving...

One-Stick Beauty That Elevates Your LookExperience a creamy, metallic eyeshadow that feels cool to the touch and catches light with a soft, multidimensional shimmer. The pigment is rich and buildable, delivering a high-pigment payoff in a single sweep. The formula glides on smoothly and...

Discover the e.l.f. Putty Blush Meant to feel light on the skin, this blush begins as a soft putty and transforms into a semi-matte powder as it blends. The Turks and Caicos shade delivers a warm, sun-kissed flush that can be built from sheer...

Elevate Your Lash Look with e.l.f. Lash It Loud Mascara Volume that hits all the high notes meets a pigment-rich formula designed to coat every lash for a bigger, bolder look. The deeply saturated pigment glides on in a smooth, near satin finish that...

Meet the e.l.f. No Budge Shadow Stick in Rose Quartz, a cream-to-metallic formula designed to deliver vivid, stay-put color. Rose Quartz offers a multidimensional sheen that shifts with the light, making eyes look brighter and more awake. This line is available in 12 multi-dimensional...

Island Glow with e.l.f. Putty Blush Bora Bora Say hello to that island glow with e.l.f. Putty Blush in Bora Bora. This lightweight blush begins as a creamy putty and morphs into a soft powder, delivering a natural flush that looks like it comes...

Effortless, Everyday Lip Color with Shine You asked for a lipstick that feels as good as it looks, and the fan-favorite e.l.f. Sheer Slick Lipstick returns in a shade that evokes ripe fruit and effortless confidence. The tone is a dialed-down color with a...

Meet the e.l.f. SKIN Holy Hydration! Daily Cleanser Mini, a gel-based foaming cleanser that lifts away excess oil, impurities and makeup for a fresh, comfortable feel after each wash. It is designed to be gentle while delivering a hydrating start to your routine. The...

Rich, travel-friendly hydration for the eye area Discover the mini version of e.l.f. Holy Hydration Eye Cream. This compact tube delivers a lush, silky texture that glides across the delicate under-eye skin, delivering moisture where you need it most. Harnessing hyaluronic acid and peptides,...

Overview Turn every eye look into a celebration with e.l.f. Fine As Fleck Glitter Eyeshadow in Tan-talize. This sheer topper adds a luminous wash of sparkle without heaviness, thanks to micro-fine glitter flecks and a soft, glide-able formula. Wear it alone or layered over...