Luxurious, long-lasting color with luminous shine Since 1973, L'Oreal Paris Superior Preference has set the standard for permanent hair color that glows with depth and dimension. The Fade-Defying Color and Shine System blends a translucent gel color with a rich conditioning treatment to deliver...

Overview L'Oréal Technique Oreor 30 Volume Creme Developer is a creamy, easy-to-mix formula designed to pair with your chosen hair color or bleach. Its smooth texture glides onto the hair, helping you control processing with confidence and comfort during application. The thick, rich blend...

Overview: vibrant, one-step color for dark hair L'Oreal Technique HiColor Browns & Blondes is a permanent hair color designed specifically for dark hair—from black to medium brown. The breakthrough formula lifts hair 3–4 levels in a single step while neutralizing unwanted orange tones, delivering...

Overview L'OREAL TECHNIQUE Excellence HiColor Reds is a permanent color thoughtfully formulated for dark hair—from rich black to deep brown. In a single step, it lifts color by 3–4 levels while neutralizing brassiness, then deposits a vivid red shade. The creme texture glides smoothly...

Experience a true Garnet Red with Chroma True Reds L'OREAL TECHNIQUE Chroma True Reds Garnet offers a permanent red color designed to deliver deep, true red results across light, dark, and gray bases. The formula blends vivid pigment with Anti-Breakage Ceramide R Complex, which...

Salon-quality red, at home Chroma True Reds is a permanent hair color designed to deliver a bold, true red that remains vivid across many hair tones. The formula features Anti-Breakage Ceramide R™ Complex, which penetrates the cortex to condition hair and help protect against...

Discover CHROMA True Reds Permanent Color CHROMA True Reds from L'OREAL TECHNIQUE is a permanent hair color designed to deliver a bold, true red with depth. The formula centers on Anti-Breakage Ceramide R Complex, which penetrates the cortex to condition from within and help...

Fast, natural gray coverage in minutes Designed for men, L'Oreal Paris Men Expert One Twist Hair Color offers a quick, mess-free path to cover gray hairs. The application is built around a patented ONE TWIST applicator: twist, shake, crack and apply. In about five...

Rescue your roots between colorings with L’Oréal Paris Magic Root Permanent. This 10 minute root color delivers gray coverage with built-in conditioning and a pleasant aroma, so you can refresh your look quickly and confidently at home. The formula is designed for convenience, helping...

Rescue your roots in between colorings with a fast, 10-minute solution designed for lasting gray coverage. This permanent hair color gel blends low ammonia with built-in conditioning and a pleasantly aromatic scent, helping you refresh your look quickly and confidently. Engineered for root regrowth...

Discover the Superior Preference Difference Since 1973, L'Oreal Paris Superior Preference has stood for luxurious, long-lasting color that shines with every strand. The Light Silver Blonde 8S shade delivers a luminous, cool-toned glow that can look vibrant from root to tip. The formula is...

Discover Lunar Tides Semi-Permanent Hair Color Lunar Tides offers a broad library of 43 shades, with Dark Violet leading a bold lineup for expressive color without a long-term commitment. The semi-permanent formula is designed to fade gradually with washes, letting you refresh your look...

Meet Lunar Tides Semi-Permanent Hair Color in Fuchsia—the bold core of a 43-color line designed for at-home creativity. In a convenient 4 fl oz bottle, this color offers a vibrant, glossy finish that can be refreshed whenever you crave a new look. The Fuchsia...

Discover Lunar Tides Plum Semi-Permanent Color Lunar Tides Plum Semi-Permanent Hair Color arrives in a practical 4 fl oz bottle and sits among a bold 43-color collection. This shade delivers a rich plum with nuanced undertones that shift with your base tone, offering versatility...

Overview: Lunar Tides Juniper Semi-Permanent Hair Color Discover a vibrant Juniper shade from Lunar Tides, part of a broad palette featuring 43 colors. This semi-permanent formula is designed to offer expressive color without a long-term commitment, making it a flexible option for experimentation and...

Meet L'Oreal Paris Superior Preference 5C Since 1973, Superior Preference has set the standard for permanent color that delivers shine and depth. The 5C shade brings a cool medium brown with natural dimension. The Fade-Defying Color and Shine System combines a translucent gel with...

Experience luminous, fade-defying color。 Since 1973, L'Oreal Paris Superior Preference has set the standard for permanent color that shines and stays vibrant. The Fade-Defying Color and Shine System blends a translucent color gel with the Care Supreme Conditioning treatment to deliver depth, dimension, and...

Elevate your at-home color routine with L'OREAL TECHNIQUE Excellence Creme Experience a luxurious color experience with a rich crème formula that glides on smoothly and foams for even, predictable coverage. The no-drip design helps you control application from root to tip, reducing mess and...

Transform your look with fade-defying color and radiant shine Since 1973, L'Oreal Paris Superior Preference has set a gold standard for at-home color. The Fade-Defying Color and Shine System blends a translucent gel dye with the Care Supreme Conditioning treatment to deliver color with...

Discover lasting color with L'Oreal Paris Superior Preference Fade-Defying + Shine Since 1973, L'Oreal Paris Superior Preference has set the standard for permanent color that pairs radiant shine with enduring depth. The UL61 Ultra Light Ash Brown shade is designed to offer a cool,...