L'OREAL TECHNIQUE HiColor Reds Permanent Hair Color for Dark Hair – Intense Red, One-Step Lift

Overview

L'OREAL TECHNIQUE Excellence HiColor Reds is a permanent color thoughtfully formulated for dark hair—from rich black to deep brown. In a single step, it lifts color by 3–4 levels while neutralizing brassiness, then deposits a vivid red shade. The creme texture glides smoothly onto hair, delivering even coverage and a result that feels clean and polished. This isn't about a quick dye job alone; it's about a bold, true-red tone that holds its depth with less fading than typical at-home color options.

Designed for dark hair, with a conditioning touch

The HiColor Reds system is purpose-built for dark bases, helping you achieve noticeable lift in one pass. A key benefit is the reduction of orange and copper tones before shade deposition, resulting in a more uniform, rich red. The rich, smooth creme formula conditions as it colors, guiding pigment into the cortex for a lasting, vibrant appearance without a separate conditioning step.

• First permanent color created specifically for dark hair (black to medium brown).
• Lifts 3–4 levels in one step and neutralizes brassiness before shade deposition.
• No pre-lightening or bleaching required in many cases, simplifying the process.
• Creme formula nourishes while it colors, delivering intense color that resists fading.

How to use

For best results, mix 1 tube of color with 2.5 fl oz of 30-volume developer, then apply using your preferred method—brush & bowl or bottle. Process for about 30 minutes, then rinse and style as usual. Always read the pack instructions and safety warnings before use to ensure you follow the proper steps for your hair type.

• Mix 1 tube with 2.5 oz 30-volume developer and process for 30 minutes.
• Apply with brush & bowl or bottle application for even coverage.
• Expect true-to-shade color that resists fading, with a vivid result that stays true over time.

Note: The system is designed to minimize brassiness while delivering a bold red. Results can vary with hair history and prior color treatments; consider a strand test if uncertain about lift level.