Experience a true Garnet Red with Chroma True Reds L'OREAL TECHNIQUE Chroma True Reds Garnet offers a permanent red color designed to deliver deep, true red results across light, dark, and gray bases. The formula blends vivid pigment with Anti-Breakage Ceramide R Complex, which...

Salon-quality red, at home Chroma True Reds is a permanent hair color designed to deliver a bold, true red that remains vivid across many hair tones. The formula features Anti-Breakage Ceramide R™ Complex, which penetrates the cortex to condition hair and help protect against...

Discover CHROMA True Reds Permanent Color CHROMA True Reds from L'OREAL TECHNIQUE is a permanent hair color designed to deliver a bold, true red with depth. The formula centers on Anti-Breakage Ceramide R Complex, which penetrates the cortex to condition from within and help...

Effasol Color Remover by L'OREAL TECHNIQUE Effasol Color Remover is a careful, color-adjusting treatment designed to lift dye deposits from the hair and reveal a lighter base underneath. It aims to remove color buildup and muddy-looking tints while leaving hair feeling soft and conditioned,...

Luxurious color that respects delicate hair Experience L'OREAL TECHNIQUE Excellence Crème Permanent Hair Color in shade 5.1 Medium Ash Brown, a rich cream that glides onto hair with minimal slippage. It’s designed for fragile, fine, dry, or chemically relaxed hair, delivering a natural-looking, multi‑dimensional...

Elevate your at-home color routine with L'OREAL TECHNIQUE Excellence Creme Experience a luxurious color experience with a rich crème formula that glides on smoothly and foams for even, predictable coverage. The no-drip design helps you control application from root to tip, reducing mess and...

HiColor Browns & Blondes by L'OREAL TECHNIQUE Designed for dark hair from black to medium brown, HiColor delivers a one-step lift and color deposit that can refresh your look without a pre-lightening step. The formula works to lift hair up to 3–4 levels while...

Overview: vibrant, one-step color for dark hair L'Oreal Technique HiColor Browns & Blondes is a permanent hair color designed specifically for dark hair—from black to medium brown. The breakthrough formula lifts hair 3–4 levels in a single step while neutralizing unwanted orange tones, delivering...

One-step lift designed for dark hair HiColor Browns & Blondes is a permanent color crafted for dark hair—from black to medium brown. In a single step it lifts 3-4 levels and deposits a true shade, helping you move away from brassiness while preserving a...

One-step lift for rich, fade-resistant color Designed for dark base shades from black to medium brown, L'OREAL TECHNIQUE HiColor Browns & Blondes makes it possible to lift hair several levels in a single step without brassiness. The formula deposits the Sandstone Blonde shade you...

L'OREAL TECHNIQUE HiColor Browns and Blondes Permanent Hair Color is a purpose-built solution for dark hair, from black to medium brown. It lifts hair 3-4 levels in one step, neutralizing orange tones and depositing the shade you choose. The rich creme formula conditions while...

HiColor Browns & Blondes for Dark Hair Discover L'Oreal Technique HiColor Browns & Blondes, a permanent hair color engineered for darker starting shades, from black to medium brown. This formula lifts color in one step while keeping brass at bay, deposits your chosen shade,...

Bold, controllable color for dark hair Discover a rich, no-drip creme color designed to reveal vibrant highlights on dark hair without brassiness. L'Oreal Technique HiColor HiLights offers a true-to-shade result that resists fading, letting you enjoy intense copper tones or other vivid shades with...

Bold Magenta Highlights on Dark HairExperience bold magenta tones with L'OREAL TECHNIQUE HiColor Red HiLights, a rich, no-drip creme designed to show vivid red highlights even on dark bases. This shade blends intensity with control, offering true-to-shade color that resists fading, so you can...

Bold Red Highlights on Dark Hair Without Pre-Lighting HiColor Red HiLights from L'OREAL TECHNIQUE offers a rich, no-drip creme formula designed to deliver highly visible red highlights on dark hair. The shade remains true-to-tone, helping you achieve a vibrant look with minimal brassiness. This...

Overview L'OREAL TECHNIQUE HiColor Reds H10 Copper Red is a permanent color designed specifically for dark hair ranges, from black to medium brown. It lifts darker strands in a single step while neutralizing unwanted orange tones, allowing a vivid copper red shade to deposit...

One-Step Color Solution for Dark Hair HiColor Reds is engineered for dark hair, delivering a copper shade in one simple step. The advanced lifting action targets 3–4 levels while neutralizing orange tones, helping the final hue stay true from root to tip. The result...

Overview L'OREAL TECHNIQUE Excellence HiColor Reds is a permanent color thoughtfully formulated for dark hair—from rich black to deep brown. In a single step, it lifts color by 3–4 levels while neutralizing brassiness, then deposits a vivid red shade. The creme texture glides smoothly...

Why HiColor Reds for dark hairDesigned specifically for dark hair from black to medium brown, Excellence HiColor Reds is a permanent color that can lift hair 3 to 4 levels in one step. The formula neutralizes orange tones while depositing the shade you choose,...

Overview Designed for dark bases from black to medium brown, L'OREAL TECHNIQUE HiColor Violet & Black Shades delivers controlled lift with rich color in a single step. The H22 Black Sapphire shade blends violet depth with a deep ebony finish, offering a salon-like result...