L'OREAL TECHNIQUE HiColor Reds Permanent Hair Color – Lifts Dark Hair 3-4 Levels, No Brassiness

Why HiColor Reds for dark hair

Designed specifically for dark hair from black to medium brown, Excellence HiColor Reds is a permanent color that can lift hair 3 to 4 levels in one step. The formula neutralizes orange tones while depositing the shade you choose, so you can see a true to shade result in less time.

The rich, smooth creme formula colors and conditions as it penetrates the hair fiber, helping to leave a soft feel and a healthy looking shine. Expect vibrant color that resists rapid fading and a finish that looks even from root to tip. The processing time is 30 minutes, and no pre-lightening is required, making it convenient for quick at home color refreshes.

• Lifts dark hair 3 to 4 levels in one step
• No pre-lightening needed before application
• Neutralizes brassiness while depositing the chosen shade
• Rich creme formula that colors and conditions for lasting color
• Long lasting, true to shade color that resists fading
• Fast processing time of only 30 minutes

How to apply and what to expect

• Mix 1 tube of color with 2.5 oz of 30 volume developer
• Apply using brush and bowl or bottle application
• Process for 30 minutes then rinse and style as usual
• Read and follow the safety warnings on the pack

In real world use, this color is well suited for DIY refreshes at home or a quick makeover when you want a deeper, richer tone without bleaching. The creamy texture helps ensure smooth application on long or short hair and the result can appear vibrant and balanced, with minimized brassiness and even tone across the head.