Discover a playful, salon-worthy shade from Madison Reed ColorWonder. This demi-permanent formula is designed for an at‑home color experience that feels effortless, low‑maintenance, and beautifully vibrant. The Brunette Bombshell 6N shade offers a rich, multidimensional look that can enhance depth, add shine, and refresh...

Discover L'Oréal Paris Superior PreferenceA premium at‑home hair color that has set the standard for shine and longevity since 1973. Superior Preference combines a translucent gel dye with a conditioning Shine Serum to deliver radiant color from root to tip while helping maintain depth...

Experience luminous, fade-defying color at home Since 1973, L'Oreal Paris Superior Preference has stood for vibrant color that remains radiant. The partnership of a translucent gel color and a conditioning Shine Protect formula helps deliver a long lasting look from root to tip, reducing...

Luxurious, fade-defying color from root to tip L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color delivers a radiant, long-lasting result that stays vibrant for weeks. This iconic at-home color system blends a translucent color gel with a conditioning Shine Protect Serum, helping keep...

Elevate at-home color with luminous, fade-defying shine L'Oreal Paris Superior Preference LB01 Extra Light Ash Blonde 2-pack delivers a premium permanent color experience you can use at home. The gel-based dye blends with the Care Supreme Conditioner with Shine Serum to help preserve vibrancy...

Luxurious at-home color with lasting radianceFrom L'Oreal Paris, a brand with decades of hair color expertise, Superior Preference offers a luminous, fade-defying permanent color. The translucent gel formula works with a UV-filtered Shine Protect Conditioner to help maintain vibrancy while leaving hair feeling silky...

Meet L'Oreal Paris Superior Preference 6R Light Auburn Experience a luminous, fade-defying hair color that delivers radiant shine from root to tip. Shade 6R blends warm red tones with a brown base to create a versatile, natural-looking result that suits many warm undertones. The...

Premium color that shines from day one There is hair color, and then there is Superior Preference. This luminous fade-defying system blends rich pigment with a conditioning base to deliver vibrant shade and soft, silky hair that remains lively for weeks. Key benefits at...

Overview Since 1973, L'Oreal Paris Superior Preference has set the standard for luxurious, long-lasting color. The U163 Hi-Lift Golden Brown shade delivers a warm, sun-kissed result with depth and dimension. This is a permanent hair color kit designed for at-home use, pairing a translucent...

Luxurious color, lasting shine Experience at-home color that blends luxury with long-lasting vibrancy. L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in Extra Light Natural Blonde delivers multidimensional tones and a glossy finish that stays vibrant for weeks. The kit's translucent gel...

From the moment you apply it, L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color brings a salon-inspired radiance to at-home color. Since 1973, this line has aimed to deliver depth, shine, and long-lasting confidence, with a formula designed to coat each strand and...

Luxurious, lasting color you can enjoy at home Since 1973, L'Oreal Paris Superior Preference has set the standard for radiant, long-lasting color. The Dark Auburn 4R shade delivers warm, inviting tones that catch the light with a glossy, multi-dimensional finish. This is color designed...

Elevate your at-home color routine L'Oreal Paris Superior Preference is a premium at-home hair color system designed to deliver luminous, fade-defying shade from root to tip. This permanent color aims to maintain color brilliance for weeks while leaving hair with a natural, glossy finish....

OverviewL’Oréal Paris Men Expert One Twist Hair Color makes gray coverage quick and effortless. In about five minutes, you can blend gray roots with your natural shade for a seamless, natural look. This is a permanent color option that gradually fades over roughly six...

Meet Juniper in Lunar Tides Lunar Tides Semi-Permanent Hair Color offers a flexible at‑home color option, letting you explore a cool, forest‑inspired shade without a long‑term commitment. Juniper is part of a vibrant family of 43 colors, providing abundant choices for experimentation while you...

Vibrant color, bold possibilities Experience Lunar Tides Semi-Permanent Hair Color in 43 shades, including the iconic Fuchsia. This 8 fl oz bottle is built for home use or in-studio sessions, delivering rich pigment that gradually fades with washing for relaxed experimentation. The color can...

Madison Reed ColorWonder Demi-Permanent Hair Color Meet colorwonder by Madison Reed, a demi-permanent hair color designed for an at‑home ritual that mirrors a salon result. The shade That Mocha Mojo is a rich, deep dark brown that adds depth and a luminous shine to...

Vibrant 5RV Garnet Red with Violet Undertones Discover a bold, all-over color with the Madison Reed Radiant Color Kit in 5RV Dark Garnet Red. This shade blends a deep crimson base with luminous violet accents for a multi-dimensional, salon-inspired result. For best alignment with...

Natural, dimensional gray blending for at‑home color Madison Reed Radiant Color Kit delivers a permanent color that blends gray with warmth and depth. The 6NGV shade, Medium Golden Brown with Tuscany Brown undertones, is designed to look natural while adding dimension. For best results,...

Rediscover natural, dimensional color at home Madison Reed Radiant Color Kit offers a salon-grade approach to gray blending in a single, easy at-home step. The 3NNA Cool Black-Brown shade with ash undertones (Positano Black) provides a cool, multidimensional finish that helps diffuse gray while...