Salon-quality red, at home Chroma True Reds is a permanent hair color designed to deliver a bold, true red that remains vivid across many hair tones. The formula features Anti-Breakage Ceramide R™ Complex, which penetrates the cortex to condition hair and help protect against...

Discover CHROMA True Reds Permanent Color CHROMA True Reds from L'OREAL TECHNIQUE is a permanent hair color designed to deliver a bold, true red with depth. The formula centers on Anti-Breakage Ceramide R Complex, which penetrates the cortex to condition from within and help...

Elevate your at-home color routine with L'OREAL TECHNIQUE Excellence Creme Experience a luxurious color experience with a rich crème formula that glides on smoothly and foams for even, predictable coverage. The no-drip design helps you control application from root to tip, reducing mess and...

Luxurious color that respects delicate hair Experience L'OREAL TECHNIQUE Excellence Crème Permanent Hair Color in shade 5.1 Medium Ash Brown, a rich cream that glides onto hair with minimal slippage. It’s designed for fragile, fine, dry, or chemically relaxed hair, delivering a natural-looking, multi‑dimensional...

Effasol Color Remover by L'OREAL TECHNIQUE Effasol Color Remover is a careful, color-adjusting treatment designed to lift dye deposits from the hair and reveal a lighter base underneath. It aims to remove color buildup and muddy-looking tints while leaving hair feeling soft and conditioned,...

Elevate color services with L'Oréal Technique Oreor 20 Volume Creme Developer. This creamy, easy-to-mix developer blends smoothly with your chosen hair color or bleach, enabling a lift of up to two levels while helping you achieve uniform results across each strand. The thick, rich...

OverviewL'Oreal Technique Oreor 40 Volume Developer is a creamy, easy-to-mix formula designed to blend with your chosen hair color or bleach. It supports lifting up to four levels, delivering a smooth, plush texture that helps you apply with comfort and precision for professional-looking results...

Experience a creamy, easy-to-mix Creme Developer designed to pair with your chosen L'Oreal Technique haircolor or bleach. Oreor 20 Volume Creme Developer lifts up to two levels, delivering a thick, rich mixture that stays where you apply it. When used as directed, it can...

Overview L'OREAL TECHNIQUE Quick Blue High Performance Bleach is designed for professional use, delivering fast, bright lightening in a single step. The powder is concentrated, dust-free, and formulated to stay moist and creamy throughout processing, reducing the need for remixing. It is suitable for...

Soft, flexible conditioning for every strand Meet L'Oreal Technique Nature's Therapy Mega Moisture Creme, a deeply nourishing conditioning treatment designed to tame unruly hair while keeping color-treated locks vibrant. The rich, creamy formula glides through strands, delivering moisture where it's most needed and helping...