Experience luminous, fade-defying color Since 1973, L’Oréal Paris Superior Preference has helped many people achieve rich, multi-dimensional hair color with a noticeable shine. The Fade-Defying Color and Shine System blends a translucent gel color with Care Supreme Conditioning, aiming to keep shade vibrant while...

Salon-quality balayage at homeExperience luminous, naturally blended highlights without a salon trip. The L'Oreal Paris Superior Preference Balayage Kit combines an ergonomic Expert Touch Applicator with a comfortable grip and a Pro Toning Mask designed to blend roots and harmonize blonde tones for a...

Elevate Your Color with L'Oreal Paris Superior Preference Since 1973, L’Oreal Superior Preference has stood as a benchmark for luminous, long-lasting color. The Champagne Blonde 8.5A shade combines a refined warm tone with a fade-defying system that aims to keep depth and dimension from...

Luxurious, long-lasting color with luminous shine Since 1973, L'Oreal Paris Superior Preference has set the standard for permanent hair color that glows with depth and dimension. The Fade-Defying Color and Shine System blends a translucent gel color with a rich conditioning treatment to deliver...

OverviewSince 1973, L'Oreal Paris Superior Preference has set the standard for permanent hair color that shines with depth and radiance. The Fade-Defying Color and Shine System blends a translucent color gel with our Care Supreme Conditioning treatment to deliver long-lasting, luminous color with true...

Why choose L'Oreal Paris Superior Preference Fade-Defying + Shine Since 1973, L'Oreal Paris has crafted a permanent color system designed to deliver depth, dimension, and a luminous finish. The Fade-Defying + Shine approach blends a translucent gel color with a conditioning treatment, aiming to...

Rediscover radiant color that lasts Experience vivid, fade-defying color with L'Oreal Paris Superior Preference Fade-Defying + Shine. Since 1973, this line has paired a translucent gel dye with a conditioning treatment to deliver multi-dimensional color that looks freshly colored day after day. The formula...

Overview Since 1973, L'Oreal Paris Superior Preference has set the gold standard for permanent hair color, delivering luminous shade that lasts. The Fade-Defying Color and Shine System blends a translucent gel dye with the Care Supreme Conditioning treatment to help preserve vibrancy while leaving...

Elevate at-home color with luminous, fade-defying shine L'Oreal Paris Superior Preference LB01 Extra Light Ash Blonde 2-pack delivers a premium permanent color experience you can use at home. The gel-based dye blends with the Care Supreme Conditioner with Shine Serum to help preserve vibrancy...

Unlock luminous color with L'Oreal Paris Superior Preference LB02 Since 1973, L'Oreal Paris Superior Preference has set the standard for permanent color that shines and endures. The Fade-Defying Color and Shine System blends a translucent gel dye with the Care Supreme Conditioning treatment to...

Overview Since 1973, L'Oreal Paris Superior Preference has set the standard for luxurious, long-lasting color. The U163 Hi-Lift Golden Brown shade delivers a warm, sun-kissed result with depth and dimension. This is a permanent hair color kit designed for at-home use, pairing a translucent...

Transform your look with fade-defying color and radiant shine Since 1973, L'Oreal Paris Superior Preference has set a gold standard for at-home color. The Fade-Defying Color and Shine System blends a translucent gel dye with the Care Supreme Conditioning treatment to deliver color with...

Luxurious color, lasting shine Experience at-home color that blends luxury with long-lasting vibrancy. L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in Extra Light Natural Blonde delivers multidimensional tones and a glossy finish that stays vibrant for weeks. The kit's translucent gel...

OverviewSince 1973, L'Oreal Paris Superior Preference has set the standard for permanent hair color, delivering rich, luminous tones that can endure through everyday life. The Fade-Defying Color and Shine System blends a translucent gel dye with the Care Supreme Conditioning treatment, helping color stay...

Discover a color system designed for vivid, fade-defying color and luminous shine. L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in 6.5G Lightest Golden Brown delivers depth, vibrancy, and a reflective glow that looks dimensional in daylight and indoors. The system blends...

Timeless color with lasting shine Since 1973, L'Oréal Paris Superior Preference has stood as a gold standard for permanent hair color, delivering luminous color and a glossy finish. The Fade-Defying Color and Shine System combines a translucent gel color with the Care Supreme Conditioning...

Discover luminous, long-lasting color with L'Oreal Paris Superior Preference Golden Blonde 8G Since 1973, L’Oréal Paris Superior Preference has been a gold standard for permanent hair color, delivering shade-rich results that shine from root to tip. The Golden Blonde 8G shade captures sun-kissed warmth...

Discover L'Oreal Paris Superior Preference Since 1973, L'Oreal Paris Superior Preference has set the standard for permanent hair color, delivering depth, radiance, and a finish that lasts. The Fade-Defying Color and Shine System blends a translucent gel formula with a Care Supreme Conditioning treatment...

Discover luminous, fade-defying color with L'Oreal Paris Superior Preference in Medium Chestnut Brown 5CB. Built on our Fade-Defying Color and Shine System, this at-home color pairs a translucent gel formula with the Care Supreme Conditioning treatment to deliver depth, dimension, and long-lasting shine. Designed...

Discover luminous, fade-defying color Since 1973, L’Oréal Paris Superior Preference has been a benchmark for radiant, long-lasting hair color. The Luminous Fade-Defying Color and Shine System blends a translucent gel formula with the Care Supreme Conditioning treatment to create color with depth and dimension...