As I Am

Overview As I Am Bond Oil is a lightweight hair repair treatment designed to nourish damaged strands while guarding against future wear. Powered by Bond Complex Technology, it targets porous areas and helps reduce breakage, delivering a smooth, manageable finish without weighing hair down....

Discover the As I Am Bond Repair Shampoo As I Am Bond Repair Shampoo offers a strengthening, hydrating cleanse designed for damaged hair. Built around Bond Complex Technology, it aims to address damage at the bond level while helping your strands hold onto moisture....

Meet As I Am Curl Clarity Shampoo Designed for curly textures, this 8-ounce bottle blends coconut, amla, and tangerine to cleanse without stripping moisture. The formula aims to support bounce, softness, and manageable curls while keeping the wash experience gentle and refreshing. Key benefits...

Shiny Hi-Definition Curls with Lasting Moisture Discover a curl cream designed to define your natural texture with a feather-light touch. The As I Am Curling Creme from the Classic Collection comes in an 8-ounce jar, delivering a smooth, glossy finish without weighing hair down....

As I Am Curling Jelly: Effortless Definition for Natural Curls As I Am Curling Jelly, an 8-ounce gel, is built to define curls with a lightweight, flexible hold. The gel glides through damp strands, encouraging curl formation and helping you shape a natural wash...

Experience Deep Hydration for Everyday Hair As I Am Double Butter Rich Daily Moisturizer offers a creamy, indulgent texture that glides onto damp or dry strands. Its buttery formula is designed to help seal in moisture, so hair feels softer, more pliable, and ready...

Meet a scalp‑first cleansing experience from As I Am. The Dry & Itchy Scalp Care Shampoo is crafted to address flaky sensations and discomfort while pampering your hair with moisture. Enriched with a balanced blend of nourishing oils and a targeted active ingredient, it...

Meet the As I Am Jamaican Black Castor Oil Cowash in a 16-ounce bottle—an all-in-one cleansing and conditioning step designed for curly hair. The formula nourishes as it cleanses, helping strands feel moisturized and coils more manageable after washing. With its creamy texture and...

As I Am Long and Luxe GroYogurt Leave-In Conditioner Meet a curl-first leave-in designed to hydrate curls and coils while supporting smoother styling sessions. The Long and Luxe GroYogurt formula blends yogurt with pomegranate and passion fruit, delivering a creamy, lightweight texture that you...

Meet AS I AM Moisture Milk Daily Hair RevitalizerAS I AM's Moisture Milk Daily Hair Revitalizer is crafted as a lightweight leave-in option designed to refresh hair between washes. With an 8 oz bottle, it delivers a compact, easy-to-hold package that is produced in...

Discover As I Am Rice Water ShampooThis lightweight micellar cleanser is designed to lift daily buildup while honoring your hair’s natural moisture. The 8 oz bottle blends Forbidden Black Rice, Saw Palmetto, and Biotin to offer a balanced wash that avoids harsh sulfates and...

OverviewAs I Am Rosemary Edge Control is a compact 2 oz styling balm designed to help define edges while nourishing strands. The formula blends rosemary and peppermint oils for a fresh aroma and a lightweight, non-flaking hold that feels comfortable on hair.Key benefits Promotes...

Elevate your scalp care with rosemary cleansing As I Am Rosemary Shampoo is a lightweight daily cleanser designed to nurture hair from root to tip. The 8 oz bottle releases a bright rosemary aroma that invites a fresh start after every wash, while Biotin...

Discover a lightweight, rosemary-scented styling mousse As I Am Rosemary Styling Mousse is a premium, lightweight formula designed to deliver a flexible hold without stiffness. Infused with Biotin and Saw Palmetto, it supports a balanced routine while the soothing aroma of Rosemary and Peppermint...

Meet the As I Am Rosemary Wax Stick Designed for everyday styling with a soft touch, this 2.6 oz wax stick blends a flexible hold with a moisturizing formula. Infused with rosemary oil, it offers a refreshing scent and a conditioning feel that helps...

The As I Am Twist Defining Cream is a versatile styling aid designed for textured hair. The 8-ounce bottle feels balanced in the hand, with a creamy consistency that glides onto damp or dry strands. Formulated with castor oil and phytosterols, this cream aims...