IT Cosmetics

Meet Brow Power Universal BlondeIT Cosmetics Brow Power Eyebrow Pencil in Universal Blonde offers a natural, tailored brow experience in a compact, easy-to-use tool. A signature feature is the exclusive oval tip that mimics real hair, enabling delicate, hair-like strokes that blend with your...

Discover a natural, hair-like brow with Brow Power Micro IT Cosmetics Brow Power Micro reimagines a best-selling pencil with a micro-fine tip designed to mimic real hair. The result is feathery, natural-looking definition that can complement a wide range of brow shapes and skin...

Meet IT Cosmetics Brow Power Universal Brunette Designed to simplify brow perfection, this pencil features an exclusive oval tip that creates hair-like strokes for a natural look. The shade adjusts with how firmly you apply, giving you a flexible way to match lighter or...

Meet Brow Power Universal Taupe IT Cosmetics Brow Power Universal Taupe is designed to simplify your brow routine with a single, versatile pencil. The exclusive oval tip mimics real hair and responds to how hard you press, delivering a natural look without multiple products....

Bold Definition, Natural Look Introducing Brow PowerFULL, the reimagined best seller from IT Cosmetics. This eyebrow pencil features a triangular tip designed to deliver bold definition while preserving a natural fullness. The Universal Taupe shade adaptively reads as one shade for most hair colors,...

All-in-One Concealer + Brightening Serum Meet IT Cosmetics Bye Bye Dark Spots Concealer + Brightening Serum, a lightweight, dual-action formula designed to brighten and even skin tone while offering flexible coverage. This shade, Medium Neutral 31, is crafted to blend with a wide range...

IT Cosmetics Bye Bye Dark Spots Concealer + Serum Meet a lightweight, all-in-one concealer that doubles as a brightening serum. This formula blends medium coverage with a natural finish, so you can brighten bare skin or layer it over foundation for a seamless, everyday...

Hydration That Supports a Radiant Base IT Cosmetics Bye Bye Lines Hyaluronic Acid Serum is a concentrated formula designed to address skin dehydration and subtle volume loss. With 1.5% hyaluronic acid, it aims to deliver lasting moisture that can help skin feel more supple...

Vacation in a Compact Meet IT Cosmetics Bye Bye Pores Bronzer, a finishing veil that adds instant sun-kissed warmth while smoothing the appearance of texture. Designed to airbrush the look of pores and imperfections, it helps skin look radiant without creasing or cracking. Flawless...

Effortless glow with Bye Bye Pores Blush Meet a blush that blends seamlessly with your skin while softening the appearance of pores and imperfections. IT Cosmetics blends silk, hydrolyzed collagen, antioxidants, and peptides into a universal shade designed to flatter a wide range of...

Experience a refined, skin-loving finish Meet a finishing powder designed to blur the look of pores and imperfections without adding heaviness. Developed with insights from plastic surgeons, Bye Bye Pores Pressed delivers a soft, airbrushed appearance from a compact you can carry anywhere. The...

Airbrushed pores, naturally refined skinMeet IT Cosmetics Bye Bye Pores Loose Setting Powder, a lightweight, silky powder that helps soften the look of pores and texture. Developed with input from plastic surgeons, this translucent powder provides a soft-focus finish without adding color. The result...

Color correcting that hydrates and fits your skincare routine Bye Bye Redness Full Coverage Color Correcting Cream in Neutral Beige is a hydrating tint designed to neutralize red undertones while delivering a skin-like finish. The lightweight cream glides over clean skin and blends smoothly...

Turn redness into a balanced, radiant canvas Meet IT Cosmetics Bye Bye Redness Full Coverage Color Correcting Cream in Light Beige, a hydrating tinted moisturizer designed to neutralize visible redness while delivering a natural-looking, full-coverage finish. The creamy texture blends easily across the skin,...

Refreshingly Even: Bye Bye Redness Full Coverage Color Correcting Cream IT Cosmetics Bye Bye Redness Full Coverage Color Correcting Cream in Porcelain Beige blends color correction with skincare hydration to help even your complexion while you wear it. The formula provides long-wearing coverage and...

IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment Experience a lightweight, temporary solution designed for daytime use that helps soften the look of under-eye puffiness and crepey skin. The sheer, transparent finish blends with a wide range of skin tones and works well...

IT Cosmetics Bye Bye Under Eye Concealer in Light Natural is a high-pigment formula with a creamy texture designed to brighten the under-eye area and even out discoloration. It offers water resistance and full coverage that can endure long days and evenings, with up...

Overview This IT Cosmetics Bye Bye Under Eye Concealer in Medium Beige is a cream‑based, skincare‑infused formula designed to brighten and even the look of the under‑eye area and beyond. It delivers instant full coverage with a smooth, crease‑resistant finish that can last through...

Why shoppers reach for IT Cosmetics Bye Bye Under Eye Concealer Discover a long-wearing concealer designed to deliver instant full coverage with a natural, featherweight finish. The creamy formula glides onto the skin and stays put, aiming to brighten the under-eye area while reducing...

Overview Discover IT Cosmetics Bye Bye Under Eye Concealer in Light Beige, a makeup and skincare hybrid designed to address under eye concerns with a single creamy swipe. This water resistant formula delivers rich pigmentation for full coverage that looks natural and brightens without...