Tower 28

BeachPlease in Magic Hour: a versatile skin‑first color Meet BeachPlease, a single product that blends a cream blush with a tinted lip balm. The rosy nude shade, Magic Hour, melts into skin to deliver a soft, dewy glow that looks effortless and natural. Designed...

Why GetSet Matte Powder Blush stands out Tower 28's GetSet Matte Powder Blush fuses setting power with richly pigmented blush, delivering a soft, blurred finish and fade-resistant color. Samo Spritzer shade offers rosy mauve warmth that suits many skin tones. Designed with sensitive skin...

Introducing Tower 28 Jumbo SOS Daily Rescue Facial Spray A 16 oz facial spray crafted to calm visible irritation, reduce redness, and gently reset the skin barrier with every mist. Built around a pH-balanced, naturally occurring ingredient, this formula leverages hypochlorous acid to support...

Hydration You Can See and Feel Tower 28 LipSoftie Sugar Plum delivers a versatile lip care experience that blends intense hydration with a sheer, glossy tint. The formula is vegan and designed with sensitive lips in mind, offering comfortable moisture without stickiness. Sugar Plum...

Meet LipSoftie: Hydration, Shine, and Overnight Support Tower 28 LipSoftie blends a nourishing lip care ritual with a touch of color. This hydrating balm doubles as a glossy tint and can function as a rejuvenating overnight mask. The SOS Vanilla variant delivers a clear,...

LipSoftie by Tower 28: Hydration, Shine, and Subtle Color in One Thin Swipe LipSoftie is a versatile tinted lip balm designed to feel light on sensitive lips while delivering noticeable moisture and a touch of color. In the Red Bean Mochi shade, you’ll enjoy...

OverviewTower 28 LipSoftie Tinted Lip Balm Treatment delivers a breathable, glassy lip look with hydrating care. The shade Dulce de Leche provides a sheer nude that lets your natural lip color show through while imparting a soft, cushiony feel for everyday comfort. The vintage-inspired...

Hydration, Color, and Comfort in One Tube Tower 28 LipSoftie Ube Vanilla is a hydrating tinted lip balm treatment designed for everyday wear. It combines a glossy finish with a sheer burgundy tint, offering a comfortable feel without stickiness. The formula is vegan and...

Hydration that fits your routine Tower 28 LipSoftie Lip Treatment blends a glossy lip balm with an overnight mask in one compact tube. The Watermelon Kiwi shade offers a sheer baby pink tint while a vegan formula delivers hydration without a sticky feel, making...

MakeWaves: vegan mascara built for sensitive eyes Tower 28 MakeWaves is a clean, vegan mascara designed with comfort in mind. The formula is suitable for sensitive skin and contact lens wearers, offering noticeable length and lift without heavy buildup. The emphasis is on a...

Discover Tower 28 MakeWaves Vegan Brown Mascara MakeWaves blends a rich brown hue with a lightweight, buildable formula designed to enhance lash volume, length, and definition without heaviness or flaking. The result is a naturally amplified look that stays comfortable from morning to night,...

Meet the Tower 28 Mini Lil Softies Kit Introducing a limited edition quartet of LipSoftie Tinted Lip Treatments in playful mini form. This four-pack includes two shades that are exclusive to the kit, offering fresh options to explore while maintaining a soft, natural tint....

Introducing Tower 28 Mini MakeWaves Mascara, a clean vegan formula designed for sensitive eyes and everyday wear. The jet-black shade delivers bold definition without irritation, backed by dermatologist-approved development and ophthalmologist testing. The compact mini tube is ideal for on-the-go glam, offering a feather-light...

OneLiner: A versatile, creamy pencil for lips, eyes, and face Tower 28 OneLiner is designed to glide across skin with a cushiony, non-drying feel. The creamy texture blends effortlessly, delivering a soft matte finish without catching or dragging. Formulated with nourishing shea butter and...

ShineOn Lip Jelly: a cushiony, glassy lip glow Meet ShineOn Lip Jelly, a hydrating milky gloss designed with sensitive lips in mind. Its jelly-like texture glides on smoothly, delivering a high-shine finish without the heaviness of traditional glosses. The formula blends five conditioning oils...

Discover ShineOn Lip Jelly Meet Tower 28 ShineOn Lip Jelly in Pistachio — Nude Pink, a hydration-forward gloss that fuses the comfort of a lip balm with the lustrous, glassy finish of a jelly. The texture feels pillow-soft and lightweight, gliding on without drag...

Introducing ShineOn Lip Jelly Meet ShineOn Lip Jelly, a hydrating lip gloss that blends the comfort of a balm with a glassy shine. The Rosy Pink shade adds a soft, flattering tint, and the formula is safe for sensitive lips, free of plumping agents...

Meet ShineOn Lip Jelly, a hydrating lip gloss that brings balm-like comfort to a high-shine jelly finish. Designed with sensitive lips in mind, it delivers lush gloss without plumping agents, fragrances, or stingy ingredients. The result is lips that look plump and polished, with...

Meet ShineOn Lip Jelly: Hydration Meets High ShineShineOn Lip Jelly from Tower 28 blends the comfort of a lip balm with the glow of a jelly gloss. Designed with sensitive lips in mind, it is free of fragrances, plumping agents, and ingredients that sting....

Calm, cleanse, and refresh with a travel-ready facial spray Tower 28 SOS Daily Rescue Facial Spray is a gentle, skin-first mist designed for sensitive complexions. This hypochlorous acid formula is pH-balanced and crafted to support a balanced feel after flare-ups, post-workout moments, or moments...