e.l.f. Power Grip Primer with 4% Niacinamide Mini – Gel-Based, Hydrating & Long-Lasting

Dual-action primer that doubles as skincare

Meet a lightweight gel that goes beyond priming. The e.l.f. Power Grip Primer with 4% niacinamide blends makeup grip with skin-friendly care, aiming to even tone and prep the canvas for makeup while keeping the complexion hydrated throughout the day.

This clear, gel-based formula is designed to feel weightless on the skin and to work with all skin tones. The result is a dewy glow that looks natural rather than heavy, with a visible grip that helps makeup stay put through the day or a long event.

Key benefits at a glance

• Long-wear grip: a tacky, yet comfortable texture helps makeup adhere for hours
• Even tone cues: niacinamide may contribute to a smoother, more even-looking surface
• Clear finish: dries invisibly to reveal a dewy, radiant base
• Ethical beauty: vegan and cruelty-free, aligned with compassionate practices

How to get the best results

• Apply evenly to clean skin using fingertips, patting to help melt the product in
• Allow about 30 seconds to set before applying foundation or tint
• Layer under makeup for enhanced grip and a natural glow
• Suitable for all skin tones and daily routines, from quick mornings to longer events

Real-life use cases

In humid climates or during long days, the primer can help products stay cohesive across the face while maintaining a fresh, dewy appearance. Many users appreciate the see-through finish that won’t alter the color of their foundation, keeping the look authentic and balanced. Its vegan and cruelty-free status may appeal to those prioritizing ethical beauty choices, without compromising performance.