Experience the Stay Cool Primer Stick Begin your makeup routine with a product that feels light yet hydrated. The e.l.f. Stay Cool Primer Stick glides on with a watery, cooling sensation, helping skin feel refreshed while you prep for foundation, concealer, and powder. Infused...

Overview Designed for active breakouts, the e.l.f. SKIN Blemish Breakthrough Stick It to Zits Pimple Patches offer a discreet, clear shield that sits flush on skin. The patches are thin, transparent, and built to blend with most skin tones, so you can wear them...

Glow that feels effortless: e.l.f. Luminous Putty Blush Discover a putty-to-powder blush designed to add a pop of color with a softly luminous finish. The Bermuda shade brings warm, sun-kissed liveliness to the cheeks, while the palette expands to six shimmering hues that can...

First impression of glow, with a cooling touchMeet the e.l.f. Daily Dew Stick, a portable highlighter designed to add a lit-from-within radiance. It glides on with a sheer wash of shimmer and a pearlescent finish that catches light for a natural, healthy-looking glow. The...

Meet the e.l.f. Putty Bronzer, a versatile addition to any makeup routine. Housed in a compact 0.35 oz, this creamy putty blends into skin and dries to a natural, sun-kissed bronze with a soft semi-matte finish. The texture shifts from cream to powder as...

Meet the e.l.f. Putty Bronzer in Honey Drip Turn on a sun-kissed vibe any time of year with a bronzer that starts as a creamy putty and blends into a natural, semi-matte glow. The formula glides onto skin, then settles to a soft, believable...

Overview: your year-round sun-kissed glow Discover a cream-to-powder bronzer that blends like a dream and stays light on the skin. The Feelin’ Shady shade delivers a natural warmth with a smooth, semi-matte finish that you can layer to suit your mood or occasion. Infused...

Effortless Putty Primer Application, Redefined Meet the e.l.f. Putty Primer Brush & Applicator, a thoughtful dual‑ended tool designed to simplify your putty primer routine. One end carries a small scoop for clean, controlled formula pickup; the other end features a dense, synthetic bristle brush...

Meet Keep Your Balance Toner The Keep Your Balance Toner is a lightweight, refreshing step designed to refine your post-cleanse routine. Infused with Hyaluronic Acid, Witch Hazel, and Aloe, it aims to hydrate, soothe, and balance the surface of the skin as you prepare...

Prime for a flawless canvas The Brightening Lavender Face Primer offers color correction and a gentle brightening boost with a soft lavender tint. The creamy formula glides on smoothly, drying to a natural matte finish that helps makeup apply more evenly. This prep step...

Overview The e.l.f. Kabuki Face Brush is a compact, travel-ready tool designed for precise powder application. Its short, dense bristles form a rounded head that blends evenly, while the sturdy handle sits comfortably in the hand. This makes it a versatile companion for on-the-go...

Meet your new go-to setting powder This lightweight, finely milled powder is designed to soften the appearance of fine lines and minor imperfections, delivering a soft, natural finish that still looks like your skin, only smoother. The texture feels breathable and comfortable, so you...

Overview e.l.f. Matte Magic Mist & Set is a lightweight, clear setting spray designed to lock makeup in place while delivering a matte finish. The formula feels airy on the skin, helping makeup stay fresh from morning to night without heaviness. What it does...

Product overview Elevate your eye look with e.l.f. Liquid Metallic Eyeshadow, a gel-based formula designed for a bold, high-shine finish. The shade described in the assets is Supernova—a vibrant Amethyst purple with light blue and lavender shimmer—providing a reflective, multi-dimensional glow. In a compact...

Island Glow, Meet Your New Putty BlushDiscover a lightweight blush that moves with your skin. The e.l.f. Putty Blush Caribbean blends a creamy texture into a semi-matte powder finish, delivering a flushed-from-within glow that looks natural in broad daylight and under soft evening lighting....

Experience e.l.f. Liquid Metallic Eyeshadow This liquid eyeshadow delivers a bold, metallic glow with a gel-based base that dries quickly yet feels comfortable on the lid. It’s infused with micro pearls to catch light from every angle, giving your eyes an instant, high-impact look...

Elevate your eye look with e.l.f. Liquid Metallic Eyeshadow in Aurora, a jade green shade enriched with green shimmer. This formula blends a high-shine, multi-dimensional finish with a quick-drying gel base, giving you color that feels feather-light on the lid while delivering serious impact....

Ace the look with a gleaming one-swipe finish Introducing e.l.f. Liquid Metallic Eyeshadow in Comet, a gel-based formula packed with multi-dimensional pearls. The shade blends a rose-gold base with cool silver shimmer, catching light from every angle for a bright, reflective glow. The overall...

Boost your eye look with a pearl-packed metallic finish e.l.f. Liquid Metallic Eyeshadow delivers a reflective, high-shine effect with a gel base that dries quickly and wears comfortably through the day. The Little Dipper shade keeps things versatile, offering a luminous look without heaviness....

Product snapshotElevate your eye look with a high shine metallic finish that catches light from every angle. The e.l.f. Liquid Metallic Eyeshadow in Meteor delivers opaque color through a quick-drying gel base, designed for comfortable wear that lasts from day to night. The bronze...