Dual-action primer that doubles as skincareMeet a lightweight gel that goes beyond priming. The e.l.f. Power Grip Primer with 4% niacinamide blends makeup grip with skin-friendly care, aiming to even tone and prep the canvas for makeup while keeping the complexion hydrated throughout the...

Achieve a Softer, Airbrushed Look The e.l.f. Halo Glow Powder Puff is a soft, velour tool designed to deliver an even powder application. Its tear‑drop shape naturally curves to your facial contours, helping you reach cheekbones, jawlines, and under‑eye areas with controlled, gentle pressure....

Meet the e.l.f. Power Grip Primer Mini Meet the e.l.f. Power Grip Primer Mini, a gel-based, hydrating primer designed to smooth the skin while helping makeup stay in place. The clear gel glides on for a light, breathable feel and dries to a translucent...

Meet the e.l.f. Soft Glam Satin Concealer This lightweight, creamy concealer provides a balanced, medium-buildable coverage with a satin finish that looks natural in diverse lighting. It’s designed to blend seamlessly into skin, helping to even out redness and blur imperfections without appearing heavy...

Brighten, Correct, and Prime in One Step Meet the e.l.f. Putty Color-Correcting Eye Brightener, a multi-tasking under-eye product designed to lift tired-looking eyes without heavy effort. The peach-toned color correction helps neutralize the appearance of shadows, while a delicate, pearlescent glow reflects light to...

Brighten, Correct, and Prep in One StepMeet the e.l.f. Putty Color-Correcting Eye Brightener, a lightweight multitasker crafted to visually neutralize dark circles while adding a subtle glow to the under-eye area. The peach color-correcting hue works with the delicate skin beneath the eyes to...

Refresh and brighten in one easy step Meet the e.l.f. Putty Color-Correcting Eye Brightener, a multi-tasking wand designed to brighten the under-eye area while delivering a touch of color correction. The creamy putty formula blends smoothly, creating a balanced base that can reduce the...

Radiant, customizable glow with e.l.f. SKIN Bronzing Drops Mini Meet e.l.f. SKIN's bronze-in-a-bottle tinted serum—a lightweight formula designed to add warmth to your complexion without sun exposure. The color is pigmented yet buildable, letting you dial in a subtle warmth or a richer bronze...

Meet the e.l.f. Lip Exfoliator, a sugar-based scrub that gently buffs away dry, dead skin to reveal a smoother canvas for your pout. The updated formula and packaging emphasize a softer feel, easier makeup application, and a pampering experience you can enjoy as part...

Reveal soft, kissable lips with a sugar based scrub Meet the e.l.f. Lip Exfoliator, a sugar lip scrub designed to gently lift away dry skin and prep your pout for color. The updated formula and packaging bring a softer, smoother lip feel while preserving...

Experience a noticeable lift with e.l.f. Volumizing Mascara. This formula is designed to deliver fuller, thicker-looking lashes that still define each lash individually. The rich black shade enhances contrast, making eyes look more open and awake. The compact brush tip supports precise control at...

What is it The iconic sugar lip exfoliator returns in a refreshed formula and packaging designed to soften and smooth your pout. It gently buffs away dry, dead skin while infusing lips with nourishing oils for a comfortable, kissable feel. Why you will love...

Meet the e.l.f. Lip Exfoliator: Strawberry From the iconic lip care line, this strawberry-scented lip scrub returns in a refreshed formula and updated packaging. It’s designed to gently remove dry, dead skin while delivering moisture from nourishing oils, so your lips feel smoother, softer,...

Soft, Smooth Lips Start Here Meet the refreshed e.l.f. Lip Exfoliator, a sugar-based lip scrub designed to renew your pout. The coffee-scented version brings a warm, inviting aroma as light sugar granules work to lift away dull, dry skin. The updated formula glides more...

Meet e.l.f. Squeeze Me Lip BalmA lightweight, leave-on lip balm that hydrates with a sheer tint of color in a convenient squeeze tube. This strawberry-scented formula blends hyaluronic acid with shea butter and goji berry, delivering a soft, comfortable feel without heaviness.Use it anywhere...

Meet e.l.f. Squeeze Me Lip Balm Discover a lightweight, leave-on lip balm that hydrates lips while delivering a natural, sheer tint. Enriched with hyaluronic acid for moisture, plus soothing shea butter and antioxidant goji berry, this formula nourishes without heaviness and fits into your...

Elevate Your Lash Look with e.l.f. Lash 'N Roll Mascara Experience a curling mascara designed to give your lashes an eye-opening lift without a lash curler. The signature curved, double-sided silicone brush works in harmony with a long-lasting formula to grab, lift, and separate...

Meet Lash N Roll Mascara Discover a curling mascara designed to open up your eyes with a single swipe. The combination of a curved, double-sided silicone brush and a long-lasting formula is crafted to help your lashes look lifted, separated, and defined—without relying on...

Meet a hydrating lip balm with a natural tint Meet e.l.f. Cosmetics Squeeze Me Lip Balm, a lightweight, leave-on lip care that delivers moisture while adding a delicate sheer tint. Enriched with lip-loving ingredients such as hyaluronic acid, shea butter, and goji berry, this...

Lightweight coverage with a satin finishMeet the e.l.f. Soft Glam Satin Concealer, a lightweight, creamy formula designed to balance coverage with a soft satin sheen. It offers medium buildable coverage that helps even skin tone while maintaining a comfortable, breathable feel for daily wear.Infused...